Are you a Marketing Leader with a geographically dispersed, remote marketing team? Do your marketers struggle to sell their ideas effectively or influence other functions? Do they need a boost to their creativity, or virtual presentation skills? Or perhaps they’re feeling a bit ‘meh’ about marketing in general. We get it! Marketing is the function that has experienced THE most change over recent years. Perhaps it’s time for a reboot to inspire and motivate your marketing teams, and help them fall back in love with their craft!
Marketing Mindset
Bootcamp
The marketing soft skills your teams need, to thrive
The Marketing Mindset Bootcamp is a high energy virtual training masterclass. Designed to inspire and motivate your marketing teams, and develop the soft skills they need to thrive!
What’s it all about?
The bootcamp is a multi-modal learning programme created for B2B marketers and delivered via Microsoft Teams. It gives your marketers space outside the ‘day job’ to focus on their mindset, their powers of influence and their personal impact.
What’s the learner experience like?
Bite-size video content, engaging and high energy live lectures, discussion groups and coaching help the content stick. Our trainers are experienced marketers who understand the marketing ‘day job’ in addition to the soft skills required to create impact.
How does it work?
The bootcamp runs in weekly, live 60-90 minute sessions, usually over a 6 week period. You get to choose the timings, dates and overall rhythm for your bootcamp.
Participants are assigned ‘learning buddies’ and there is a small amount of homework each week to embed the key concepts, and keep learners accountable. We recommend a maximum of 15 learners per cohort to aid learning and engagement in a small group format. If you need to increase the size of the group, we’re happy to discuss how this could work.
Our trainers are flexible and happy to ‘dial up’ content themes that are particularly relevant for your organization. Additional content can also be created (at additional cost).
6 training & coaching modules
1
Mindset Matters
In a fast-evolving function like marketing, success starts with your attitude! In this module we explore how to develop a winning mindset and maximum ‘bouncebackability’.
2
Choose Empathy
Discover the impact of the marketing ‘superpower’ empathy! This module features practical tips to help you and your teams to become more empathic and customer centric.
3
Strategic Curiosity
AI, automation, MarTech stacks… Technology and platforms ebb and flow, but should be viewed as simple enablers to the fundamental marketing principles. Foster a curiosity about tech and learn how to tell a powerful story from data.
4
Creativity Counts!
Don’t lose your creative spark whilst obsessing over dashboards and metrics! Learn how to create content and campaigns that break though noise and connect with your customers.
5
Build Marketing Gravitas
Your best marketing knowhow counts for little if you can’t influence others. Discover how to increase your personal influence, network in a virtual organisation, and present virtually like a boss.
6
Group Coaching Call
Follow-up live coaching session to embed key concepts and discuss practical application of your learnings.
Each bootcamp participant receives
Pre-module ‘teaser’ communications to set the scene and boost mental preparation for the topic
Live delivery of 5 x virtual modules via Teams/Zoom
Follow-up live coaching session to embed key learnings
Actionable worksheets for each module/topic
Accountability buddies to support engagement and networking
Small groups – recommended maximum of 15 participants per session to aid coaching and learning
Dedicated Corporate Bootcamp
£3950
£330 per person, calculated at 12 participants per course
- Dedicated delivery of 6 x virtual modules – only delegates from your organisation will be in attendance
- Overall rhythm of training can be set to suit your organisation – you choose the time/dates
- Content tailoring is possible for alignment with your culture/goals
Interested?
Let’s talk about how we can help you!
