At Choose Consulting we work with a range of clients, from SMEs and smaller all the way up to global corporates. Regardless of size, our goal is the same: to create value and success for the companies we work with. We’re happy to showcase some recent client work below.
Clients big and small
Chris Willis is Vice President of Marketing at Rayner, a global provider of cataract surgery solutions. Chris manages Rayner’s marketing and clinical teams globally, and was looking for a way to invest in his teams’ soft skills and capabilities, following a Motivational Mapping exercise in 2024. The Motivational Mapping identified Rayner’s marketing and clinical teams as being growth and expertise driven, so the Marketing Mindset Bootcamp was a perfect fit to drive soft skills development and provide reflective space for discussion and team connection.
Catherine ran two bootcamps to accommodate different time zones for the team from April to June 2025. Feedback from participants was strong with an NPS score of 60 and comments including: “The sessions were incredibly engaging – Catherine kept the topics upbeat and made sure the key takeaways were always relevant. Throughout the sessions, I often caught myself reflecting on how I interpret feedback, respond to others, and interact with my colleagues, along with some meaningful personal insights as well. I really enjoyed it! 😊”.
Chris comments: “The Marketing Mindset Bootcamps were a great way to create enduring conversations focussed on topics relevant to a high performing marketing team like ours. The discussions continued outside of the training calls, and have made a lasting impact on the team”.
Nav Kumar, Managing Director at the UK & Ireland subsidiary of DMG Dental, approached Catherine at Choose Consulting in January 2024 for support with marketing planning and coaching. Nav is building a high performing team at DMG UK&I, supplying high-quality dental materials to dentists nationwide. DMG UK&I had a good brand and a proactive presence at exhibitions and on social. But they were missing the strategic marketing piece – including market understanding, competitive analysis and strategic marketing objectives to inform the tactical activities.
Catherine worked closely with Nav’s Marketing Manager on a fractional basis (3 days per month) over a five month period. She offered coaching support and co-creation of DMG UK&I’s first strategic marketing plan. Nav comments: “I’d worked with Catherine years ago at 3M and had every confidence in her ability as a strategic marketer. It’s been great to enlist her help on such a flexible basis, helping us to develop a much more
Catherine from Choose Consulting was originally approached to run a ‘Productivity and Prioritisation Lunch & Learn’ training session for the sales team at Midland Lead in June 2024. Francoise Derksen, Managing Director at Midland Lead was impressed with the content and style, and this prompted discussions about flexible marketing support for the Derbyshire based company, who supply 99% recycled machine-cast lead to UK and global customers. Since then, Catherine has re-written all content for the new Midland Lead website (soon to be launched), plus articles and case studies for PR and social. Francoise comments: “Aside from writing great content, Catherine practices what she preaches regarding productivity – she sets clear expectations and is quick and efficient to both respond and deliver. It’s a pleasure to work with her!”
What our training participants say
You can also book Catherine for freelance work on a contract basis
Let’s talk about how we can help you!
