Our client success stories
Clients Big And Small
Client Success Stories
Chris Willis
Vice President of Marketing at Rayner
Rayner is a global provider of cataract surgery solutions. Chris manages Rayner’s marketing and clinical teams globally, and was looking for a way to invest in his teams’ soft skills and capabilities, following a Motivational Mapping exercise in 2024.
The Motivational Mapping identified Rayner’s marketing and clinical teams as being growth and expertise driven, so the Marketing Mindset Bootcamp was a perfect fit to drive soft skills development and provide reflective space for discussion and team connection. Catherine ran two bootcamps to accommodate different time zones for the team from April to June 2025. Feedback from participants was strong with an NPS score of 60 and comments including:
“The sessions were incredibly engaging – Catherine kept the topics upbeat and made sure the key takeaways were always relevant. Throughout the sessions, I often caught myself reflecting on how I interpret feedback, respond to others, and interact with my colleagues, along with some meaningful personal insights as well. I really enjoyed it! 😊”.
Chris' comments: “The Marketing Mindset Bootcamps were a great way to create enduring conversations focussed on topics relevant to a high performing marketing team like ours. The discussions continued outside of the training calls, and have made a lasting impact on the team”.
Nav approached Catherine at Choose Consulting in January 2024 for support with marketing planning and coaching. Nav is building a high performing team at DMG UK&I, supplying high-quality dental materials to dentists nationwide. DMG UK&I had a good brand and a proactive presence at exhibitions and on social. But they were missing the strategic marketing piece – including market understanding, competitive analysis and strategic marketing objectives to inform the tactical activities.
Catherine worked closely with Nav’s Marketing Manager on a fractional basis (3 days per month) over a five month period. She offered coaching support and co-creation of DMG UK&I’s first strategic marketing plan.
Nav's comments: “I’d worked with Catherine years ago at 3M and had every confidence in her ability as a strategic marketer. It’s been great to enlist her help on such a flexible basis, helping us to develop a much more”.
Nav Kumar
Managing Director at the UK & Ireland subsidiary of DMG Dental,
Francoise Derksen
Managing Director at Midland Lead
Catherine from Choose Consulting was originally approached to run a ‘Productivity and Prioritisation Lunch & Learn’ training session for the sales team at Midland Lead in June 2024. Francoise Derksen, Managing Director at Midland Lead was impressed with the content and style, and this prompted discussions about flexible marketing support for the Derbyshire based company, who supply 99% recycled machine-cast lead to UK and global customers.
Since then, Catherine has re-written all content for the new Midland Lead website (soon to be launched), plus articles and case studies for PR and social.
Francoise's Comments: “Aside from writing great content, Catherine practices what she preaches regarding productivity – she sets clear expectations and is quick and efficient to both respond and deliver. It’s a pleasure to work with her!”.
Andy engaged Catherine to design and deliver a 2 day Marketing Excellence workshop for the marketing team at Rocialle. The objective was to refresh them on marketing fundamentals like market understanding, segmentation, customer journey mapping and ROI/ROO, and coach them to move from activity to impact, with a greater focus on strategic, upstream marketing
Andy's comments: “She delivered brilliant facilitation and workshop organisation. The content was spot on for what the team needed - very timely for us as a group with lots of interaction and next steps. I also really liked the pre-work, the 'wall of appreciation' and ice breakers throughout the session. A truly excellent job, thanks Cat!”.
Andy Stonehouse
CEO at Rocialle Healthcare
What Our Clients Say
Happy participant
"Relevant, engaging, interactive!"
Happy participant
"The training is to the point, engaging and really helpful. Enjoyed every minute of it"
Happy participant
"Really recommend the trainings led by Catherine!"
Marketing Mindset Bootcamp Participant
"I found Catherine to be incredibly engaging - she kept the topics upbeat and made sure the key takeaways were always relevant. Throughout the sessions I often caught myself reflecting on how I interpret feedback, respond to others and interact with my colleagues, along with some meaningful, personal insights as well "
Marketing Mindset Bootcamp Participant
"Catherine, I love your mindset, your way of talking and your voice. It was a pleasure. You reminded us a lot of stuff we actually do and may pay way more attention to Well done and thanks "
Marketing Mindset Bootcamp Participant
"Course was great! Reminded me of all the soft skills I possess and need to show through my work"
You can also book Catherine for freelance work on a contract basis
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