Marketing Mindset Bootcamp
Instilling the mindset and soft skills needed for B2B
marketers to thrive in 2026 and beyond…
Mindset.
Empathy. Influence. Strategic curiosity.
The role of a marketer got complicated...
Rewind twenty five years and a solid marketing strategy may still have been based on the 7 Ps, but execution was a LOT simpler. Promotion meant investing in the best trade fairs. Collecting business cards or paper leads. Physically handing them off to the sales team to nurture.
Now your marketers are expected to master upstream AND downstream. To understand the latest tech stack and its impact on their campaigns. To balance short term lead gen with long term brand building.
And even if they’ve mastered all this, can they present their ideas with impact to secure investment, lead and coach their teams or influence other functions to help their campaigns succeed?
Function skills now 'trump' marketing expertise.
Marketing soft skills now 'trump' functional marketing expertise.
A new Deloitte study found soft skills are now even more important than functional expertise for marketers. Being communicative, collaborative
and resilient were highlighted as the top 3 most important personality traits for CMOs and senior marketing leaders to succeed, over functional
marketing expertise.
The same study cites widespread imposter syndrome in marketing, with both CMOs and SMEs sharing fear around speed of decision making and
overall productivity.
"Almost all respondents cited insecurities about their ability to do the job and these are some of the most successful marketers in the industry. Collaboration, communication, creativity and resilience are recurring themes…"
William Grobel, Deloitte
It's time to reboot your marketing mindset
The Marketing Mindset Bootcamp is a 6 week programme for B2B marketers, to focus on the soft skills they need to influence, drive impact and thrive in today’s hybrid corporate culture.
What's It All About?
Marketing Mindset Bootcamp is a multi-modal learning programme developed for B2B marketers, to develop and enhance the soft skills they need for success. It gives your marketers space outside the ‘day job’ to focus on their mindset, their powers of influence and the impact they can create.
Tell Me About The Learner Experience
Short form video content, engaging and high energy live lectures, discussion groups and coaching help the content stick. Our trainers are experienced marketers who understand the marketing ‘day job’ in addition to the soft skills required to create impact.
How Does It Work?
The bootcamp runs in weekly, live 60-75 minute sessions over a 5 week period, at a schedule to meet your organisation. Marketers should plan for an additional 1 hour of individual activity each week to support their learning. Recommended maximum 15 learners per cohort.
The Bootcamp Features 5 Impactful Modules
MODULE 1:
MINDSET MATTERS
In a fast-evolving function like marketing, success starts with your frame of mind. Explore how to develop a winning mindset and maximum ‘bouncebackability’.
MODULE 2:
CHOOSE EMPATHY
Discover the impact of the marketing
‘superpower’ empathy. This module includes practical tips to help you and your teams to become more empathic and customer centric.
MODULE 3:
STRATEGIC CURIOSITY
A.I., automation, tech platforms… They all
ebb and flow, but should be viewed as
simple enablers to the fundamental marketing principles. Foster a curiosity about tech and learn how to tell a powerful story from data.
MODULE 4:
CREATIVITY COUNTS!
Don't lose your creative spark whilst obsessing over dashboards and metrics! Learn how to create content and campaigns that break though noise and connect with your customers.
MODULE 5: BUILD
MARKETING GRAVITAS
Your best marketing knowhow counts for
little if you can't influence. Discover how to increase your personal influence, network in a virtual organization, and present virtually like a boss.
EACH BOOTCAMP PARTICIPANT RECEIVES
Live delivery of 5 x virtual modules delivered via Teams/Zoom
Optional follow-up live coaching session to embed key learnings
Actionable worksheets for each module/topic
Accountability buddies to support engagement and networking
Small groups - maximum of 15 participants per session to aid coaching and learning
Your Investment
Why Choose Consulting?
Hi, I'm Catherine Grainger
After years of up-skilling marketing, sales and commercial teams, and driving engagement activities in SME and blue-chip companies, I’ve come to realise that soft skills are anything but ‘soft’. Improving the productivity, the energy and the attitude of teams can have the biggest impact on your culture… plus your ability to attract, retain and develop talent.
I will be your lead trainer/consultant:
C.I.M. qualified marketer, 25 years’ experience in marketing communications, training, development and employee engagement
Engaging and dynamic presenter
Why ChooseConsulting?
Hi,I'm Catherine Grainger
After years of up-skilling marketing, sales and commercial teams, and driving engagement activities in SME and blue-chip companies, I’ve come to realise that soft skills are anything but ‘soft’. Improving the productivity, the energy and the attitude of teams can have the biggest impact on your culture… plus your ability to attract, retain and develop talent.
I will be your lead trainer/consultant:
C.I.M. qualified marketer, 25 years’ experience in marketing communications, training, development and employee engagement
Engaging and dynamic presenter
Testimonials
What Our Clients Are Saying
"If you need a brilliant educator that can
effortlessly engage the team, look no further. Catherine is a highly competent and motivated expert who consistently brings best in class training experience".
3M
Integrated Marketing Experience Manager
"Catherine is a world-class professional who is passionate about helping organisations develop and grow… and who spreads her joy and energises the entire team"
3M
Country Business Leader
Get In Touch With Us
Want to know more about The Marketing Mindset Bootcamp?? Get in touch and we'll explore your options together.
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