From Activity to Impact

From Activity to Impact is a high-energy, insight-led training experience designed to help marketers move from simply “doing” marketing to truly driving results. Too often, marketing gets stuck in a cycle of activity - campaigns, content, events - without a clear link to real business impact. Marketers communicate activity, whereas Senior Execs want to see results. This session helps marketers connect their work to meaningful outcomes like behaviour change, customer adoption and growth.

Blending practical tools and real-world case studies with fresh thinking on ROI and ROO, it builds the confidence to plan smarter, measure what matters, and show up as a more influential, strategic partner in the business.

ROO vs RoI.

Setting objectives.

Pitching to execs.

Can you communicate the value of your marketing?

From Activity to Impact

Why Marketing Credibility is Under Pressure

All marketing teams are busy... but being busy is not the same as being effective. Leaders care about pipeline, sales, adoption and revenue, whereas many marketers report on activity metrics. Learn how to increase your influence by connecting
activity to impact.

RoI vs RoO - What's the Difference?

In long cycle businesses, it takes time to nurture prospects through to sales. Too often, campaigns can be prematurely written-off as a failure, because we're too impatient or measuring the wrong things. Learn the difference between RoI and RoO, and the Behaviour Changes that indicate success.

A Powerful Framework for Success

Before launching any marketing activity, there are 4 questions you should ask yourself. Learn what these are, and how to reverse engineer impact for your campaigns. Each learner will receive a handy 'Marketing activity impact grid' framework, to be used for their own marketing activities in this training.

Presenting with Impact to
Senior Execs

Forget those busy slides that are chock-full of information and completely overwhelming for your audience. Learn how to communicate your value and secure investment by presenting data with impact.

Ready To master The Hybrid World?

Master Hybrid Working

The Best of Both Worlds: Making Hybrid Actually Work

Hybrid working promises flexibility and balance but for many people it just means being half-distracted in two different places. Learn how to get the very best out of both your home and office environments, so you're not just present but genuinely productive wherever you are.

Influence and Impact in a Hybrid World

The risk with hybrid working is that the people in the office get seen, and the people at home get forgotten. Learn how to maintain your visibility, build your reputation, and stay influential regardless of where you happen to be sitting that day.

WFH Without the Procrastination Traps

Working from home comes with unique challenges, from the lure of the laundry pile to the endless scroll of notifications. We'll share honest, practical strategies for protecting your focus, managing your energy, and staying on task when nobody's watching.

Reconnect, Collaborate, and Thrive in the Office

Office time is too valuable to waste on emails you could have sent from home. Discover how to make the most of every in-person moment, from deepening relationships and sparking creative collaboration to rebuilding the team connection that remote working can erode.