We get it. There’s generic soft skills training, then there’s B2B marketing soft skills trainings developed by marketers, for marketers. At Choose Consulting we understand both the principles of marketing, and the challenges of execution. Your marketers can have the finest customer journey maps. Highly resonating value propositions. The most robust data and metrics… but it counts for little if they’re unable to collaborate with empathy, present with gravitas or influence internal stakeholders.
Looking for expert marketing training?’
Meet our founder, Catherine Grainger
After years of driving marketing excellence and upskilling marketing teams, I’ve come to realise that soft skills are anything but ‘soft’! Improving the productivity, energy and attitude of your marketers has the biggest impact on both your culture and performance. Plus your ability to attract, retain and develop marketing talent. I’m sure you, like me, will have seen significant shifts in marketing over our careers. With the rise of A.I., it’s marketing soft skills that will really differentiate and protect marketing talent. And I can help you to elevate those skills, engaging and inspiring your marketers along the way!
Catherine’s credentials
If you're thinking of working with me, you might be interested in my career credentials. Starting my career in software, I then dedicated 23 years to 3M, a global, dynamic Fortune 100 company, in which my strong career trajectory incorporated UK, EMEA and Global roles in Strategic Planning, Marketing Excellence, Brand & Marcomms and Learning and Development.
I became well known at 3M for my strong leadership and facilitation skills, engaging and up-skilling marketing, sales and other functional teams across diverse markets and segments including Health Care, Electronics, Transportation, Industrial and Consumer Businesses. In 2021, I was delighted to have my career highlighted in the book ‘Wonder Women: Inspiring Stories and Insightful Interviews with Women in Marketing ‘ by Giles Lury and Katy Mousinho.
A master storyteller
When I’m not delivering marketing trainings or bootcamps for Choose Consulting, I’m wearing my other hat – as Master Facilitator for The Presentation Company. I deliver online and in-person trainings on ‘Crafting Strategic Visual Stories’, ‘Influencing with Visuals’ and ‘Presenting Data Visually’. I also travel around the world delivering impactful keynotes on storytelling. I love sharing my storytelling skills with The Presentation Company’s corporate clients, including Meta, Hewlett Packard, Boston Scientific, Medtronic, Nestle and many more. Learn about my work at TPC here