Wow, the role of marketing got complicated. Gone are the days of organizing an exhibition, collecting business cards and hand-written lead forms and handing to the sales team to progress. Now we must consider the individual personas by segment, their online and offline customer journey and touchpoints, the marketing & sales funnel and its associated tech-stack, not to mention demonstrating a robust ROMI on each dollar spent.
Training for
Marketers
It starts with your customers
Sometimes we get so caught up in process and tech that we forget the fundamentals of marketing – understanding your customers’ pain points and promoting a differentiated value proposition for your product/service, in a place and at a price that meets their needs. And of course, doing so creatively and with impact, so you stand out from a market full of noise.
Choose customer
centricity
In this short (60-90 minutes) course we examine how to truly put the customer at the heart of our marketing approach. Do your teams genuinely understand their customers’ pain points? Do you serve their needs in a differentiated way? Is your content fresh, does it resonate and is it served in the right places? And how can we use the power of Design Thinking to provide a fresh approach to our marketing and content strategy? Talk to us about how to invest in your marketers’ development with off-the-shelf or bespoke training.
Marketing Group Coaching
Our virtual marketing coaching groups are for marketing managers who lead teams and want a refresher on coaching skills, or how to get the most from their people. Alternatively, Choose Consulting can facilitate group coaching on a particular marketing topic, for example customer centricity, value proposition development, content creation, storytelling in marketing and more. Catherine combines over two decades experience in marcomms with expert facilitation and coaching skills. Individual marketing coaching is also available on request. Get in touch and let us know how we can help.
What our training participants say
Let’s talk about how we can help you!
