The role of marketing got complicated. Gone are the days of organising an exhibition, collecting business cards and hand-written lead forms and handing to the sales team to progress. Now we must consider the individual personas by segment, their online and offline customer journey and touchpoints, the marketing & sales funnel and the impact of A.I. on marketing! Not to mention demonstrating a robust ROMI on each dollar spent. Wowzers.
Training for
Marketers
It starts with your customers
Sometimes we get so caught up in process and tech that we forget the fundamentals of marketing – understanding your customers’ pain points and promoting a differentiated value proposition for your product/service, in a place and at a price that meets their needs. And of course, doing so creatively and with impact, so you stand out from a market full of noise.
Soft skills marketing bootcamps to instil a mindset for success
Confidence crises and imposter syndrome are surprisingly rife in marketing, according to a 2024 Deloitte study. The Marketing Mindset Bootcamp is a 6 week, virtual training course that’s designed to instil the mindset and soft skills needed for B2B marketers to thrive.
We’ll provide your marketers with time off the hamster wheel to reflect, be inspired and invest in their own development. We’ll improve their powers of influence, their personal gravitas and their zest for marketing.
Marketing Group Coaching
Our virtual marketing coaching groups are for marketing managers who lead teams and want a refresher on coaching skills, or how to get the most from their people. Alternatively, Choose Consulting can facilitate group coaching on a particular marketing topic, for example customer centricity, value proposition development, content creation, storytelling in marketing and more. Catherine combines over two decades experience in marcomms with expert facilitation and coaching skills. Individual marketing coaching is also available on request. Get in touch and let us know how we can help.
What our training participants say
Let’s talk about how we can help you!
